Six seconds.

This is the amount of time that you have to make a good - or bad - impression on your audience.

If your website contains errors or does not appeal to your target market, you can lose credibility and prospective customers in the click of a mouse.

Clear, concise, jargon-free web content, written in plain, easy-to-understand English is vital to the success of your website. 

Your site might look good and appear at the top of search engine rankings, but you could be missing out on more business or sales leads unless your site is written to give maximum impact.

Here are just some of the factors to consider:

• Fluency
• Consistency
• Clarity
• Accuracy - spelling, grammar, punctuation
• Use of jargon
• Brevity of copy
• Paragraphing
• Style, tone and personality

CH Editorial can look at your website and provide an objective view, advising on content, style and tone to ensure the accuracy of your copy and credibility of your business.

We can edit your web copy to make it powerful, persuasive, and effective.

Christine Howarth is a sole trader trading as CH Editorial